Kiva, a charitable foundation that has been a major player in helping kids with sports-related injuries, has launched a new program that will let parents help their kids get back into playing.
The charity has launched its first new program, called Kiva Plus, which will give parents the chance to set up a matchmaking service with an additional matchmaking fee.
Parents will have the opportunity to set a match with one of the Kiva members, and a match can be played on their behalf.
“It’s a win-win situation for both parents and the kids,” said Kevin Tzouri, a Kiva co-founder and CEO.
“It gives parents the option of giving the kids something positive, and it also gives kids the opportunity of having their game back.”
The program will initially be offered to families who already have a Kavas matchmaking partner.
Parents who set up the match will be able to see their child play on their own terms for up to 24 hours a day.
The program is aimed at parents who are currently struggling with sports injuries, said Tzuri.
“We want to make sure parents are not feeling guilty when they feel like they’re not playing.”
For more than two decades, Kiva has helped more than 10 million people with injuries and illnesses.
It has also helped thousands of athletes in sports and fitness.
It provides financial support to athletes and coaches who use the service.
Kiva Plus will offer additional financial support for parents who want to set-up a match, said Jennifer St. John, Kavains vice president of corporate communications.
“There are a lot of options available for parents, including those who have an existing relationship with the Kavals and those who are looking for an additional financial benefit,” she said.
The new program is part of a wider effort by Kiva to make its platform more accessible to kids.
The Kiva Foundation is working with sports and other sponsors on new programs for the next year.
It will also launch a new video platform for parents and partners.